Lucie Tremblay’s philosophy, which is reflected within her agency, is to always consider the human being in every aspect of her work :  whether in her business relationship or through her strategic development, this Human Orientation materialize. The idea is not to use universal strategies (one size fits all), but to develop unique campaigns, according to each client’s specific target. For Lucie, nothing is more important than the mutual trust that she was able to build with her clients throughout the years. It is important for her to contribute to the clients’ development and success with their business.

Lucie Tremblay has more than 30 years of experience in the field of retail and marketing. Moreover, her knowledge of media landscape allows her to always understand its evolution in order to always innovate. Her expertise is an advantage in the development of a successful campaign. With her agency, Lucie was able to build an enviable reputation in the media by always offering unique strategies to her clients.

Marie-Eve studied in Literature at UQAM before working in the media. In 2008, she joined TVA’s team before being recruited by the Media Creativity team of Quebecor, TVA Group’s parent company, where she was able to develop her knowledge of the field as a multiplatform project coordinator for 5 years.

This knowledge was enhanced later on when she joined the team in charge of the commercialization of content, where she would spent 2 years improving her knowledge of large-scale projects realization’s stakes in collaboration with Quebecor content program teams.

In 2015, with more than 7 years of experience in TVA and Quebecor’s large family, Marie-Eve was ready to start evolving within an agency and decided to follow Lucie Tremblay’s business adventure, AlterEgo Média, with the unique goal of contributing to her client’s success!